KISS | Kiss

Jon Dunmore


KISS 1974: Spaceman, Starchild, Catman, Demon. No Construction Workers allowed…

A Diamond in the Black.

WRITINGS_LetterCapitals_In February 1974, the world changed. Some might say, not for the better…

They were The Lover, The Cat, The Demon, The Spaceman. KISS had arrived. In a hail of powerhouse rock and roll and a fog of crabby production, the debut album Kiss introduced the world to what would become a seminal influence on the American rock music industry and a megaforce in multi-media marketing.

It was nothing new musically, it did not break any barriers, it was not political or insightful, and the lyrics might have been penned by a twelve-year-old. It was a collection of simple catchy songs by four young shameless upstarts unafraid of controversy, who were determined to “do anything to make it.” Considering that the bulk of the Kiss album is still the staple of the band’s live shows 40-odd years later, it can safely be said these songs are some of the best, if not the most enduring, in the KISS catalogue. (In retrospect, one might be inclined to give this album 9 or 10 Cukees for its now-classic material, but in the hard rock world of 1974, it was really not that polished or brave an offering, considering it was up against killers like Deep Purple’s Burn, Led Zeppelin’s Houses Of The Holy, Queen’s Queen II, Rush’s Rush, Sweet’s Sweet F.A., Aerosmith’s Get Your Wings… Any band’s longevity casts a worthy glow over their formative material, and KISS can easily say that, if nothing else, they have longevity.)


Makeup-1: Ace, a cigarette doesn’t count as makeup, Lily Tomlin; Paul and Peter – experiments in minimalism; and Gene?— Gaa-AAH!


Makeup-2: Gene and Peter – used all the white for yourselves, huh? Leaving none for Paul and Ace. Peter – surprised that anyone would take him seriously, especially now…

There was one guy who had the epitome of the rock and roll voice, one guy who couldn’t quite sing, but growled in tune, and another guy who had a seasoned Rod Stewart rasp, as if he’d been playing pubs all his life (which, of course, he had). And the lead guitarist was a Les Paul-wielding pentatonic space traveler from the planet Jendell. And they all wore whiteface kabuki-styled makeup! And no press were allowed to take pictures of them without it. KISS was never “just” about the music. It all came pre-packaged, so that in a discussion about any KISS album, you could not help but talk about the “image” surrounding it.

And – upstarts that they were – their album cover aped The Beatles’ With The Beatles. (KISS were never shy to admit their influences and plagiarisms – Alice Cooper, The New York Dolls, Beatles, Stones, Zep, et al). There was more than a little resemblance to The Fab Four, as Stanley and Simmons were obviously the two main songwriters on the album, they harmonized with each other, they were a guitarist and a bassist and, we would discover later, they were the duo responsible for the band’s image and everything else. Were they the new Lennon and McCartney? Guffaws… Well…


Makeup-3: Getting there… uh, Paul, you know that “bandit” will immediately be sullied by the no-brainers to “ass-bandit,” right?


Makeup-4: Paul, what say you splash a bit of red on those sultry lips, and then we can go conquer the world?

… they didn’t take the music farther than where they’d found it (as Lennon and McCartney did), they took MARKETING there (as Lennon, McCartney and every other musical artist at the time could not conceive!) And every band on Earth would benefit from that tectonic shift in perception of how a band could be “sold” to the public. Verily, even The Beatles would benefit from the Diversified Marketing Onslaught business model the KISS Organization would develop.

But enough about lunchboxes and Big Head Dolls. What is the album all about? Pussy.

Strutter. The guy with the rock voice opens the album. In thunderous drums, blazing guitars and a bassline that didn’t need to be that interesting for such a straight-ahead song, we immediately twig that this supposedly simplistic heavy rock is nonetheless not your average three-chord chug. There are interesting things going on all the time. These guys are woiking their limited musical knowledge to its outer edges. And that has always been one of the great things about KISS, fan of their music or not. They’re hungry and dangerous, and have retained that ethos from that day to this. The title of this track would come to describe the singer’s own stage persona – Paul Stanley, lead vocalist, rhythm guitarist and The Lover (aka Starchild), would become one of the foremost frontmen in rock and roll.

Nothin’ to Lose. The other foremost frontman in rock and roll pens and sings the next song – and it would take us decades to realize it was about anal sex! – Gene Simmons, lead vocalist (in the barest sense of the word – like Jagger, developing an inimitable style that would become respected due to longevity), bassist and Demon (aka Bat-Demon). He would become the outspoken role model for generations of young boys hunting skirt, the business icon, and the face of KISS. Peter Criss, the Cat (aka Catman) would share vocal duties with his raspy howls during the chorus.


Almost an album cover.
Gene, either stick it out or keep it in – no halfway, son!

Firehouse. A rumbling thunderous walking bassline and gappy drum pattern accompanies Stanley’s vocal. The plucked lead guitar solo is just gravy. This song gives the Demon license to spit fire onstage.

Cold Gin. Written by Ace Frehley, lead guitarist and Spaceman (aka Space Ace), and sung (or, more correctly, gargled in acid) by the Demon. Stanley’s opening squeal is less a rock yelp and more the sound of him being pinched on the botty. Sounds a little like Firehouse, but hey, we’ve already confessed to unoriginality.

Let Me Know. A slice of pure rock and roll, Small Faces style – I-IV-V to glory! – with lead guitarwork by Frehley that is Chuck Berry meets Mick Ronson. Who would have thought this alcoholic, irresponsible kid from the Bronx would be the influence for generations of axe-wielders? Besides a surprising and beautiful (did I just describe KISS as “beautiful”?) a cappella stinger, this song boasts an outro lashing by Frehley that would become his staple live solo intro.

Aucoin & Bogart: Without Whom, None Of This…

Bill Aucoin

Neil Bogart

BILL AUCOIN (1943-2010): Discovered KISS at the infamous Hotel Diplomat on W. 43rd Street, New York (now a Bank of America Tower). KISS’s first manager for nine years (1973-1982), hired on the promise that he would deliver a record contract within 30 days. Two weeks later, KISS signed to the fledgling Casablanca Records, owned by:

NEIL BOGART (1943-1982): Formerly of Buddah Records (original spelling), Neil’s first signing to his new record company was KISS.

Both Bill and Neil would move mountains to support KISS, with the legendary tales of Bill charging KISS’s first tour on his American Express card, and Neil terminating his contract at Warner Bros. over KISS retaining their makeup, having to mortgage his home to keep Casablanca and the band alive. Until Alive!… but that’s a tale for the near future…

Kissin’ Time. Casablanca CEO Neil Bogart came up with the idea to promote Casablanca and KISS with a national kissing contest, insisting KISS record this 1959 Bobby Rydell cover as a tie-in single. It ends up a corny badly-produced rocker, with Simmons, Stanley and Criss sharing lead vocals, but apparently the actual kissing contest was a success… Back then, this promotion was cheesy as hell, but these days, Simmons and Stanley would probably applaud Bogart for his marketing chutzpah.

Deuce. Heavy, dark and strange, written by Simmons, who still doesn’t know – or won’t tell us – what it’s about.

Love Theme from Kiss. An instrumental developed from an existing song called Acrobat. Interesting bootlegs exist of KISS performing extended live versions at club dates, with Peter Criss doing MC duties instead of Stanley (because of the newness of the band, and Criss’s status as the oldest and most experienced member. Funny to note that Criss ran the stage patter like your average pub band, whereas when Stanley took the reins, he boldly turned it into “arena-speak”).

100,000 Years. Criss’s jazz drumming chops would propel this jaunty Stanley swinger with ghost notes that a straight-ahead rock drummer would not have thunk to flay. It would serve as the lead-in to his live drum solo. When I was young, a double-take: Did Paul just say, “You musta been a bitch while I’ve gone”? And long before the New Wave Of British Heavy Metal, here was the bass gallop that would make Steve Harris wet our iron maidens.

Black Diamond. Stanley openly states this is styled after the Stones’ Brown Sugar. More powerful, more epic, and probably just as dirty, with Criss on street cred lead vocals, following Stanley’s crooning opening, this song would accompany the KISS stage show’s humungous finale that featured a drum riser actually rising, individual hydraulic rising platforms for each band member, explosions, noise-makers, smoke and confetti, and the ritual smashing of Paul’s guitar. A slowing-down record effect winds the song down into oblivion…


KISS 1974. Rare shot of Stanley’s “Bandit” makeup.

The only two songs that are never played anymore are Kissin’ Time and Love Theme. At least three or more of the others, in various combinations, will appear in the KISS live show from here to eternity. Clocking in at a brisk 35 minutes, it was almost like KISS did not have enough material. That would prove utterly wrong, as the band would shotgun their next five studio albums at us, all within a year of each previous release.

KISS, from the very beginning, opened their shows with the MC shouting, “You wanted the best, you got the best: the hottest band in the land – KISS!” which would be amended to “hottest band in the WORLD” in short order as they actually became what they touted. All on the back of a piece of vinyl – this Kiss.


Released: Feb 1974, Casablanca Records.
Produced by: Kenny Kerner, Richie Wise.
Paul Stanley (born: Stanley Bert Eisen): lead vocals, rhythm guitar (Jan 1952, age: 22)
Gene Simmons (born: Chaim Witz): lead vocals, bass guitar (Aug 1949, age: 25)
Ace Frehley (born: Paul Daniel Frehley): lead guitar (Apr 1951, age: 22)
Peter Criss (born: George Peter John Crisscuola): drums, lead vocals (Dec 1945, age: 28)
Bruce Foster: piano
Kal Mann, Bernie Lowe.

1/ Strutter (Paul Stanley, Gene Simmons) (single)
Nothin’ to Lose (Simmons) (single)
Firehouse (Stanley)
Cold Gin (Ace Frehley)
Let Me Know (Stanley)
2/ Kissin’ Time (Kal Mann, Bernie Lowe) (single)
Deuce (Simmons)
Love Theme from Kiss (Simmons, Stanley, Frehley, Peter Criss)
100,000 Years (Stanley, Simmons)
Black Diamond (Stanley)


Album Review
by Jon Dunmore © 19 Oct 2015.

Word Count: 1,700      Rant: 31

Strutter ♦ KISS (album)

Kissin’ Time ♦ KISS (unofficial video)

Nothin’ To Lose / Firehouse / Black Diamond ♦ KISS (“ABC In Concert” live 1974)

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